Experience

• Business Analyst (2024 – 2025)

•Analyzed large sets of data, resulting in a 20% increase in efficiency and productivity.

•Led the implementation of a new data analysis system, resulting in a 15% reduction in errors and a 20% increase in data accuracy.

• Kuvera Jewelry, Marketing Manager (2023 – 2024)

•Conduct in-depth market research to identify emerging trends, customer needs, and the competitive landscape, ensuring our offerings stay ahead in the industry.

•Generate and qualify leads through various channels, including digital marketing, trade shows, and industry events, achieving a 35% increase in lead conversion rate and a 50% expansion of the customer base.

• Mindgruve, Paid Media Coordinator (2021 – 2022)

•Contributed to the creation and execution of media plans for over 10 clients, aligning with their advertising goals to ensure strategic content placement and timing.

•Prepared and delivered comprehensive reports on campaign metrics, including reach, frequency, impressions, and conversions, resulting in a 20% improvement in stakeholder engagement and a 15% increase in data-driven decision-making.

• DOME Beauty, Digital Marketing Specialist (2021 – 2022)

•Developed targeted media strategies to engage specific audiences across multiple channels, leading to a 30% improvement in audience reach and engagement.

•Optimized Social Media Marketing campaigns, achieving a 20% increase in engagement and a 15% growth in click-through rates in the first quarter, contributing to a 10% boost in overall sales.

Education

Bachelor's in Public Relations and Advertising - University of South Florida 

2017-2021

Minor in Studio Arts

Masters in Business Informatics - University of Canberra

2025-Present